Keep these important principles in mind as you create your ebook:
- Follow the KISS Principle: Keep It Simple, Stupid!
- Write naturally — as if you’re talking to someone.
- Less is more. Keep your sentences short, simple and concise.
- Keep paragraphs short — 4 lines or less is best.
- Use color and highlights to emphasize key points.
- Use graphics wisely and sparingly — they add to file size and download time.
- Don’t get carried away with fancy fonts. They can be difficult to read. Use a font that people are used to reading.
- Use white space as a design element. In other words, you don’t have to try to fill in every blank space on the page.
If you don’t have the time or skill to format your own eBook, you can find professionals on sites like elance.com who can help you out.
After you’ve created and formatted your ebook in a program like Microsoft Word OpenOffice.org or Google Doc‘s or Microsoft Publisher, you’ll need to convert the document to PDF format using Adobe Acrobat.
This is because the PDF file can be read on any computer — PC or MAC — just by downloading the free Adobe Acrobat Reader software. It also allows you to password protect the document and restrict whether the file can be copied, edited or printed.
When it comes to converting files to PDF, you have a few options:
- You can buy the Adobe Acrobat software for around $300.
- Subscribe to http://createpdf.adobe.com/ for just $9.99 a month.
- Hire a professional to convert the document for you. This should be very inexpensive and may be your best bet if you’ve never used Acrobat before. You can post your job on a site like elance.com.